Media Planning

Effective utilization is essential to promote Bagan as a tourist destination. Although there has been mass-media promotion through TV, radio, newspaper, and magazines, social media networks such as YouTube and Facebook have been playing a larger role in recent years. The short movies, which focus not only on Buddhist Heritage, but also the diverse lifestyle of the Baganese people, have spread throughout the Internet. Through the variety of uses of media, experience and know-how are also expected to be accumulated in the Bagan region.